Brand
Sykla brand guidelines
Sykla rents electric bikes by the month in five Nordic cities, delivered to the door and repaired at home. This page is the brand sheet: palette, type, logo, tone of voice, imagery direction and every asset file, each with a direct download.
“Your bike. Our problem.”
Palette
Leaf
#2BAE66
The accent: mark, wordmark hub, stripe on every bike
Mint
#EAF3EC
Panels and section tints, a pale green, not off-white
White
#FFFFFF
Page background, most of every screen
Slate
#33414D
Text, never pure black
Mist
#C2D2C8
Rules, captions, disabled states
Forest
#14603F
Emphasis, eyebrows, the wash under type on a picture
Type
Display, Fraunces
Your bike.
Our problem.
Fraunces 500 for most display type, 600 for the heaviest moments, set over a picture as well as on white.
Text, Work Sans
The bike arrives at your door, gets repaired at your address.
Large text only, set at 300.
NOK 349.00 / month
Work Sans 400 for body and interface, 300 for large text only, tabular figures for prices and bike numbers. Both are Google Fonts.
Logo
Wordmark: lowercase sykla in Fraunces, coloured by what it sits on, slate on white and white over a picture, the y descender cut short and closed by a leaf green hub. Mark: a leaf disc, white wheel, three spokes, for app icons and favicons.
On white
On leaf green
- Minimum size
- 72px wide for the wordmark, 24px for the mark.
- Clear space
- All round, half the disc’s diameter.
- Do not
- Never stretch, recolour or shadow it.
Files
Chat avatar
The bike mechanic avatar drives both the chat bubble and the in-chat agent picture across Sykla’s support and voice assistants.
256px
64px
Use the round version at 40px and above; never stretch, never recolour the disc.
Tone of voice
Warm, practical, dry.
“Your bike is with a mechanic in Bergen. It is back on Thursday.”
Imagery
High summer, blue sky, leaves in full, low morning or late afternoon sun. Nordic streets, pale facades, riders in ordinary clothes. Plain unbranded bikes, nobody facing the camera, no text in frame.
Ready-to-paste blocks
Prompt block for Higgsfield
Photograph, high summer in a Nordic city, blue sky, trees in full leaf.
Low sun, pale facades, a dry quiet street.
A rider in ordinary clothes on a plain unbranded electric bike.
Natural colour, documentary, nobody facing the camera.
No text, logos or signage in frame. 3:2 landscape.Brief block for a coding agent
Sykla, electric bikes on subscription. Tagline "Your bike. Our problem."
Leaf #2BAE66, mint #EAF3EC, white #FFFFFF, slate #33414D text, mist #C2D2C8
rules, forest #14603F, leaf deep #1A864E for buttons and links.
Fraunces 500 headings, Work Sans 400 body, tabular figures.
White pages, mint panels, one green accent, open spacing, no shadows.Sykla is a fictional company created for product demonstrations. This page exists so that Atender can show its product against a company that behaves like a real one.